About me

Who am I

A bit about my story, what inspires me, and how I got here.

About Ivonne

I am an Inspiration Consultant & Partner at yuxta/RedBox US, New York City’s first Inspiration Consultancy, where we have developed unique services such as the Inspiration Excursions.

With more than 15 years of experience in strategy, concept design, inspiration excursions, brand development, including the design and execution of workshops and talks. I have always been distinguished for my ability to merge creativity and discipline in every project. My meticulous and structured approach has led me to the creation of innovative and effective solutions.

I have also co-funded Beta Studio, a company focused on turning ideas into reality among entrepreneurship, startups and Fortune 500 companies. Beta Studio was acquired by RedBox Innovation Mexico in 2020.

In 2019, I became the Director of Strategy of Innovation in WeWork’s buildings and innovation division, under the direction of Michel Rojkind and Bjarke Ingels.

For more than seven years I was part of RedBox Innovation Mexico, working on more than 300 innovation projects for both local and international companies.

I hold a bachelor's degree in Industrial Design from Universidad Iberoamericana and a Master of Science in Strategic Design and Global Leadership from Parsons.

+30

innovation projects

+20

projects and conferences in different countries

+10,000

inspired people by the discipline of creativity

My story

1990

I was born in Cuernavaca Morelos, the city of the eternal spring, where my love for creativity began.

1994

I began my first creative efforts, feeling the spark that would define my career.

2008

I moved to Mexico City to study Industrial Design at Universidad Iberoamericana, marking the beginning of my professional journey.

2011

An accident transformed my life and work perspective, giving me a new vision of what discipline meant.

2012

I discovered RedBox, a pivotal encounter that profoundly influenced my professional and personal development.

2013

I started working at RedBox Mexico, where I began building my career in innovation and design.

2019

I moved to NYC to open a new path, exploring opportunities in the vibrant world of global innovation.

2020

I became a partner and began Yuxta | RedBox US, leading my experience and creativity to a new level as the first inspiration consultancy.

FAQs

How are you feeling today?

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How are you feeling today?

"Creativity is not exclusive to a select few; with discipline and inspiration, we can all develop it to transform our ideas and our lives."

Contact me